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The iPhone 7 and iPhone 7 Plus are smartphones designed, developed, and marketed by Apple Inc. They are the tenth generation of iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco by Apple CEO Tim Cook, and were released on September 16, 2016, succeeding the iPhone 6S and iPhone 6S Plus as the flagship devices in the iPhone series. Apple also released the iPhone 7 and iPhone 7 Plus in numerous countries worldwide throughout September and October 2016. They were succeeded as flagship devices by the iPhone 8 and iPhone 8 Plus on September 22, 2017, and the iPhone X on November 3, 2017. The iPhone 7's overall design is similar to iPhone 6S and iPhone 6. Changes introduced included new color options (matte black and jet black), water and dust resistance, a new capacitive, static home button, revised antenna bands, and the removal of the 3.5 mm headphone jack. The device's internal hardware received upgrades, including a heterogeneous quad-core system-on-chip with improved system and graphics performance, upgraded 12 megapixel rear-facing cameras with optical image stabilization on all models, and an additional telephoto lens exclusive to the iPhone 7 Plus to provide enhanced (2x) optical zoom capabilities and portrait mode. Reception of the iPhone 7 was mixed. Although reviewers noted the improvements to the camera, especially the dual rear camera on the Plus model, they also stated that iPhone 7 did not make significant changes to the display or build quality, where competing flagship smartphones surpassed the quality of iPhone 7.Many reviews highlighted the controversial removal of the 3.5 mm headphone jack; some critics argued that the change was meant to bolster licensing of the proprietary Lightning connector and the sales of Apple's own wireless headphone products, and questioned the effects of the change on audio quality. Apple was also mocked by critics for Phil Schiller's statement that such a drastic change required "courage.” The iPhone 7 was discontinued and removed from Apple's website after their annual September hardware event on September 10, 2019.