| Fitness | Apparel | Motivation | Life | iAmSavage Fitness is more than just a brand. We are a family, lifestyle, movement & culture!
It all started in 2012 when iAS (iAmSavage) Fitness CEO and founder Roger Guardiola designed and created the first IAmSavage shirt. He was deployed in the Middle East at the time, with the United States Army. He wanted a comfortable shirt he could workout in and the basic issue Army shirt wasn't cutting it. Since that first T-shirt, iAS Fitness has gradually grown and continues to expand. Currently based in Denver, Colorado. iAS Fitness has reached 3 Continents and over 10 countries.