Geno's Steaks

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Geno's Steaks was started by Joe Vento back in 1966. He figured that if he was going to sell a steak, he had to be where they were already eating them....at the "X" shaped intersection of 9th & Passyunk in South Philadelphia. Joe learned the cheese steak business from his father who in the early 1940's opened "Jim's Steaks". In 1966, Joe started "Geno's" with $6.00 in his pocket, 2 boxes of steaks and some hot dogs. His competitors all gave him six months to succeed and Joe laughed at them. As a twist of fate, there was already a Joe's Steak Place and Joe had to come up with a new name. He noticed a broken door in the back of his store on which a neighborhood boy by the name of "GINO" had painted his name. Joe liked the name but at that time, there was a food chain by that name and he did not want to confuse his business with that chain. So, he simply changed the "I" to "E" and decided to name his store GENO'S. In 1971, when their son was born, Joe and his wife Eileen decided to name him after their business. His son Geno works along with his father in a managerial capacity as well as handling many of the "behind the scene" tasks helping to make the business such a success. Since those days, Geno's has offered the best of cheese steaks. The ingredients are simple, exacting and never greasy thinly sliced rib-eye steak, melted cheese, oven-fresh baked bread and delicately grilled onions. Awaiting your piping hot sandwich on the counter outside are ketchup, mustard, relish and Joe's choice hot sauce.

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Geno's Steaks is a Philadelphia restaurant specializing in cheesesteaks, founded in 1966 by Joey Vento. Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across the street from rival Pat's King of Steaks, which is generally credited with having invented the cheesesteak in 1933. The cheesesteak has since become a signature dish for the city of Philadelphia. After Joey Vento's death in 2011, restaurant ownership was passed to his son Geno Vento. Wikipedia

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